What’s Next? Why You Should Already Be Thinking About 2027

Written on 02/27/2026
Gero

February was electric.

30,000+ runners.

A city that showed up loud.

A finish line that changed people.

But here’s the question no one talks about enough:

What’s next?

If you felt the energy of race weekend — whether you ran the marathon, half, or 5K — now is exactly the time to start thinking about 2027.

And here’s why.


1. Momentum Is Powerful — Don’t Waste It

There’s a small window after race day when motivation is at its highest.

You’re still thinking about:

  • The crowd support
  • The early morning adrenaline
  • The PR gong ringing
  • The finish line photo
  • The moment you proved something to yourself

That energy fades faster than you think.

The runners who come back stronger aren’t the ones who “wait and see.”

They’re the ones who decide while the fire is still hot.


2. Best Pricing Won’t Last Forever

The lowest prices of the year are available right now.

Legacy pricing rewards the runners who commit early — the ones who already know they want to be back on that start line.

Waiting means:

  • Higher registration tiers
  • Fewer hotel options
  • More second-guessing

Committing now locks in the best price and gives you something powerful: a date on the calendar.

Once you’re registered, it’s real.


3. Goal Setting Starts Sooner Than You Think

If you want 2027 to be different, it starts long before race week.

Maybe your unfinished business looks like:

  • Chasing a new PR
  • Moving up from the half to the full
  • Breaking a time barrier
  • Running your first marathon
  • Coming back stronger after a tough race

Big goals don’t happen in January.

They start with a decision months — even a year — in advance.

Early commitment gives you:

  • Time to build a strong base
  • Time to get healthy
  • Time to train smart
  • Time to believe in what’s possible

4. Unfinished Business Is a Gift

Did you miss your goal?

Did the hills feel harder than expected?

Did you cross the line thinking, “I know I have more in me”?

That feeling isn’t disappointment.

It’s opportunity.

Every breakthrough performance begins with unfinished business.

The best redemption stories start the moment you decide to return.


5. The Best Version of You Is Built Over Time

The 2027 race might feel far away.

But ask anyone who stood on the start line this year — it arrives faster than you expect.

Imagine lining up next February knowing you:

  • Built patiently all summer
  • Strengthened through the fall
  • Stayed consistent through the winter
  • Prepared with intention

That version of you starts today.


The Question Isn’t “Should I?”

It’s:

Who do I want to be when I stand on that start line next year?

The runners who register early aren’t just signing up for a race.

They’re committing to a year of growth.

Best pricing is now.

Your next goal is waiting.

And 2027 is closer than you think.

We’ll see you at the start line.