What’s Next? Why You Should Already Be Thinking About 2027

Written on 02/27/2026
Gero

A large group of marathon runners stand packed together at the starting line, many smiling and raising their hands enthusiastically, embodying the energy needed for future trends and strategic planning. Buildings and trees line the street in the background. Austin Marathon Half Marathon & 5KFebruary was electric.

30,000+ runners.

A city that showed up loud.

A finish line that changed people.

But here’s the question no one talks about enough:

What’s next?

If you felt the energy of race weekend — whether you ran the marathon, half, or 5K — now is exactly the time to start thinking about 2027.

And here’s why.

A group of excited people stand behind a barrier, cheering and holding large cutouts of a smiling woman's face. Many are taking photos with their phones, anticipating future trends for 2027, and most wear light-colored clothing and sunglasses. Austin Marathon Half Marathon & 5K1. Momentum Is Powerful — Don’t Waste It

There’s a small window after race day when motivation is at its highest.

You’re still thinking about:

  • The crowd support
  • The early morning adrenaline
  • The PR gong ringing
  • The finish line photo
  • The moment you proved something to yourself

That energy fades faster than you think.

The runners who come back stronger aren’t the ones who “wait and see.”

They’re the ones who decide while the fire is still hot.

Two women in athletic wear smile and gesture enthusiastically at the camera during a crowded outdoor race event. Other runners fill the background, and festive lights glow in the trees—a glimpse of future trends in fitness for what's next in 2027. Austin Marathon Half Marathon & 5K2. Best Pricing Won’t Last Forever

The lowest prices of the year are available right now.

Legacy pricing rewards the runners who commit early — the ones who already know they want to be back on that start line.

Waiting means:

  • Higher registration tiers
  • Fewer hotel options
  • More second-guessing

Committing now locks in the best price and gives you something powerful: a date on the calendar.

Once you’re registered, it’s real.

A woman smiles as she strikes a large gong with a mallet at the Austin Marathon and 5K finish area. Wearing a medal, teal jacket, and black shorts, she celebrates what's next. Event banners and people fill the background. Austin Marathon Half Marathon & 5K3. Goal Setting Starts Sooner Than You Think

If you want 2027 to be different, it starts long before race week.

Maybe your unfinished business looks like:

  • Chasing a new PR
  • Moving up from the half to the full
  • Breaking a time barrier
  • Running your first marathon
  • Coming back stronger after a tough race

Big goals don’t happen in January.

They start with a decision months — even a year — in advance.

Early commitment gives you:

  • Time to build a strong base
  • Time to get healthy
  • Time to train smart
  • Time to believe in what’s possible

A man in a white athletic shirt and sunglasses smiles and gives two thumbs up while running in a race, embracing what's next. Other runners and race banners are visible in the background on a sunny day. Austin Marathon Half Marathon & 5K4. Unfinished Business Is a Gift

Did you miss your goal?

Did the hills feel harder than expected?

Did you cross the line thinking, “I know I have more in me”?

That feeling isn’t disappointment.

It’s opportunity.

Every breakthrough performance begins with unfinished business.

The best redemption stories start the moment you decide to return.

Three smiling runners wearing medals and race bibs pose together on a city street after finishing a race. Tall buildings and other participants hint at the exciting future trends for city marathons leading up to 2027. Austin Marathon Half Marathon & 5K5. The Best Version of You Is Built Over Time

The 2027 race might feel far away.

But ask anyone who stood on the start line this year — it arrives faster than you expect.

Imagine lining up next February knowing you:

  • Built patiently all summer
  • Strengthened through the fall
  • Stayed consistent through the winter
  • Prepared with intention

That version of you starts today.

The Question Isn’t “Should I?”

It’s:

Who do I want to be when I stand on that start line next year?

The runners who register early aren’t just signing up for a race.

They’re committing to a year of growth.

Best pricing is now.

Your next goal is waiting.

And 2027 is closer than you think.

We’ll see you at the start line.